Master thesis csr

The semantic network analysis proved that the CSR themes are non-mutually exclusive. Last but not least, limitations of the study and implications for future research are highlighted. The results are obtained through a mixed method approach of thematic qualitative content analysis and digital methods, including topic modeling, semantic network analysis and sentiment analysis.

This thesis focuses on what constitutes effective CSR communication that establishes consumer perceptions of higher corporate reputation and legitimacy.

The Ethical and the Legal themes sparked the most negative conversations, while the Philanthropic and Stakeholder themes were the most positively discussed.

Corporate social responsibility dissertation proposal

The semantic network analysis proved that the CSR themes are non-mutually exclusive. More precisely, the research examines how Swiss NGOs perceive their roles in influencing the CSR or sustainability agendas of corporations and what kinds of influence strategies they apply within this attempt. Moreover, it can be said that attitudes toward CSR do affect how NGOs perceive their roles in influencing the CSR agenda of corporations, as they can predict the selection of certain influence strategies. Overall, the results show that both forms of strategies can impact the sustainability agendas of businesses. Assuming that NGOs can influence corporate decision-making regarding CSR via various influence strategies, and that the definition of NGOs as secondary stakeholders is no longer adequate, this study applies a qualitative approach through conducting fourteen in-depth expert interviews with fourteen professionals from NGOs, representing Swiss-based NGOs with both social and environmental sustainability missions. Furthermore, differences between the two different camps of NGOs critical vs. Furthermore, possible challenges that can pose threats to the legitimacy of NGOs or that can occur during the process of impacting the CSR of firms are depicted. As Switzerland is home to a high number of both national and international NGOs, the Swiss NGO landscape is particularly interesting for researching the role of the not-for-profit sector in furthering sustainable development. Last but not least, limitations of the study and implications for future research are highlighted. The analysis adopts a case study of one of the most prominent companies in the world, the Coca-Cola Company in order to determine the most prominent CSR themes communicated by companies to educate their consumers about corporate CSR initiatives. In addition to these challenges, NGOs who apply collaborative strategies face the risks of being co-opted by the business sector. More specifically, coercive strategies such as the implementation of manifestations or the execution of a social media campaign against irresponsible corporations are mainly used by NGOs who possess a critical attitude towards CSR, while collaborative strategies such as cross-sector partnerships or discussion round tables are mainly applied by NGOs who are less critical of CSR. Although Swiss NGOs prove to be vital actors in driving sustainability agendas, it has to be noted that contextual constraints as well as factors referring to the organizational structure of a firm can impede the ability of NGOs to effectively impact CSR. The Ethical and Stakeholder themes and the Philanthropic and Economic themes are the most interconnected pairs, while the Environmental and Legal themes are the least related.

In particular, the study analyzes the CSR report as a communication tool utilized by companies to advance their reputation. Furthermore, differences between the two different camps of NGOs critical vs.

Corporate social responsibility research proposal

Moreover, it can be said that attitudes toward CSR do affect how NGOs perceive their roles in influencing the CSR agenda of corporations, as they can predict the selection of certain influence strategies. The results are obtained through a mixed method approach of thematic qualitative content analysis and digital methods, including topic modeling, semantic network analysis and sentiment analysis. Being aware of such challenges and knowing how to manage potential risks, allows NGOs to maintain legitimacy. Furthermore, possible challenges that can pose threats to the legitimacy of NGOs or that can occur during the process of impacting the CSR of firms are depicted. Assuming that NGOs can influence corporate decision-making regarding CSR via various influence strategies, and that the definition of NGOs as secondary stakeholders is no longer adequate, this study applies a qualitative approach through conducting fourteen in-depth expert interviews with fourteen professionals from NGOs, representing Swiss-based NGOs with both social and environmental sustainability missions. In addition to these challenges, NGOs who apply collaborative strategies face the risks of being co-opted by the business sector. This thesis focuses on what constitutes effective CSR communication that establishes consumer perceptions of higher corporate reputation and legitimacy. Last but not least, limitations of the study and implications for future research are highlighted. Overall, the results show that both forms of strategies can impact the sustainability agendas of businesses. The Ethical and the Legal themes sparked the most negative conversations, while the Philanthropic and Stakeholder themes were the most positively discussed. As Switzerland is home to a high number of both national and international NGOs, the Swiss NGO landscape is particularly interesting for researching the role of the not-for-profit sector in furthering sustainable development.

More precisely, the research examines how Swiss NGOs perceive their roles in influencing the CSR or sustainability agendas of corporations and what kinds of influence strategies they apply within this attempt.

Moreover, it can be said that attitudes toward CSR do affect how NGOs perceive their roles in influencing the CSR agenda of corporations, as they can predict the selection of certain influence strategies.

corporate social responsibility thesis topics

Overall, the results show that both forms of strategies can impact the sustainability agendas of businesses.

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Master's thesis