We need to focus our offerings on small business as the key market segment we should own. We think the problem is that they didn't really offer good service, and also that they didn't differentiate from the chains. When asked, the owners will complain that margins are squeezed by the chains and customers buy based on price only.
This might not readily come easy, as there are some grey areas that may need more attention. A similar trend shows for our main-line peripherals, with prices for printers and monitors declining steadily. Word-of-mouth is one of the most effective marketing tools, especially in the construction industry.
Instead, you typically contract with a client first who comes to you with anything from a rough idea to finished plans. Direct Mail We must radically improve our direct mail efforts, reaching our established customers with training, support services, upgrades, and seminars.
Services Fosse offers comprehensive services designed allow the company to do whatever it takes to finish a project. For software, margins are: add relevant information 3. Companies exist to satisfy customers.
It involves the following key stages: market research, external factors and internal capabilities analysis, planning for success, implementation and execution, and evaluation. We are quite aware that to be highly competitive in the mobile manufactured home building industry means that you should be able to deliver good quality mobile homes and you should be able to meet the expectations of your clients at all times.
Your business plan should set directions for each business process documented in a policy or procedure.