Brand loyalty of customers towards bharti airtel

Currently, the company is facing margin pressures due to the high cost of raw material, which has also resulted in a decline in its operating cash flow.

They have been waiting outside for hours, some camping overnight to ensure they would be first in line when it opens.

Customer satisfaction on airtel network

The three-tier loyalty programme includes Silver, Gold and Platinum membership, with each tier offering a new set of benefits. Do brand suggestive to the products? Airtel is the third largest in- country mobile operator by subscriber base, behind China Mobile and China Unicom. But as the economy had its growth with more population and companies coming in the need for communicating mobile, gathered importance. Most of the people prefer Airtel services for quality. In order to give good and accurate communication network companies had to work with the help of satellite networks. Vasantha Associate professor in management, R. Thangavel, Dr. By having this focus we will enrich our own lives and those of our other key stakeholders. Othman, L. Probably thirty percent of the respondents recommend the brand to others. Despite the brand power, not all of these companies are worth investing in. Hence, it has become inevitable for Airtel to expand the network coverage soon for a 10 Rowley, J. Customer loyalty also plays in its favour during a downturn. Experts feel that though the company enjoys an enviable brand recognition, the nature of the telecom industry is such that it plays a very limited role.

This report deals with Branding and how it affects the loyalty of people. Half of the respondents are using postpaid plans and remaining half of the respondents are using prepaid tariff plans.

Brand loyalty of customers towards bharti airtel

Even though the bank management is looking to improve its processes, analysts are of the opinion that the results will start to show only after some time. Hence, it has become inevitable for Airtel to expand the network coverage soon for a 10 Rowley, J. Others Other than these large companies, there are several smaller ones that derive strength from their respective brands. The results transporter for global distance communication exposed that all the service quality items were decent services. The influences in the of Bharti Airtel mobile service provider in model were measured as follows: Tiruchirappalli region. Zeithaml, and M. Do brand suggestive to the products? Delivering quality service: Balancing customer 12 Gronroos, C. International customers also to produce loyal and delighted Review of Business Research Papers. International Journal Telecommunication. If given, would they like to purchase same brand product again?

More importantly, some of these companies, say, Castrol India, are richly valued, in line with their dominant positions in the market. Probably thirty percent of the respondents recommend the brand to others.

Questionnaire customer satisfaction mobile service providers

It was easy for them to get connected at anytime and anyplace, the stability of internet service was important to them and they would consider changing to other broadband service provider due to stability factor. This report deals with Branding and how it affects the loyalty of people. Muhammad Sabbir Rahman, Md. It means that the company or product enjoys the trust and faith of the consumers and occupies a special place in their minds. It includes a wide preview of From where did they come to know about the product? Therefore, managers who see customers the customers, the top-up stores should be as the only way of profit, they consider. So the company has to concentrate on creating more awareness to the public there by it will help to achieve the mission of the Airtel Broad Band services.

In several cases, customer Highly satisfied customers produce several benefits perception is independent, but it offers some useful for the company. It is the leading brand in most of the categories that it operates in.

Pandey believes Titan's strength in positioning, coupled with a portfolio comprising superior design and quality products, will help it grab more share from the unorganised market over time.

customer satisfaction towards

Journal of Consumer Marketing, volume. The crucial role played by the company in people's lives is reflected in the emergence of Airtel among the top 10 brands for the first time in the Brand Equity list.

Conclusion on airtel

Experts feel that though the company enjoys an enviable brand recognition, the nature of the telecom industry is such that it plays a very limited role. Hence, it has become inevitable for Airtel to expand the network coverage soon for a 10 Rowley, J. But, ultimately, it all boils down to the brand itself. Kotler, G. It is high time for Airtel to satisfy and retain its existing customers. This report deals with Branding and how it affects the loyalty of people. Such firms are usually in a position to command a premium for their products because of strong brand loyalty, which translates into a quicker topline and a better bottom line. Empathy: Empathy means understanding. So, will this brand power help keep Titan Industries ticking along at a fast pace? Hemindra Hazari, head, equity research, Nirmal Bang, believes that often the brand power is already built into the share price.

It has allowed communicating from a mobile location which has forever changed the way people communicate. Crucially, a strong brand also commands a better channel presence—most retailers would be driven to award more shelf space to popular products, giving the particular brand more visibility than its competitors.

questionnaire on airtel payment bank

Lux, Lifebuoy and Closeup are ranked among the top 10 most trusted brands in the country, as per a survey conducted by Nielsen on behalf of Brand Equity.

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To counter Jio, Bharti Airtel launches loyalty programme for prepaid users